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6 AI awareness strategies for real estate agents in 2024

USA Real Estate News-Inman - 19 hours 39 min ago
According to land investment specialist Curtis Williams, real estate professionals with their fingers on the pulse of the latest developments in this domain are poised to have a critical advantage over colleagues less expert in AI. 

After Sitzer, what will happen to underserved communities?

USA Real Estate News-Inman - 19 hours 45 min ago
According to DEI expert Nora Crosthwaite, we have more questions than answers when it comes to the future of homeownership options for underserved communities, and that's unfair to consumers.

Homebuyer sentiment tallies record low amid falling rates

USA Real Estate News-Inman - Thu, 2023-12-07 16:21
Fannie Mae economist warns that, while mortgage rates have retreated, the primary drivers of housing pessimism are persistent affordability challenges and worries about household finances.

Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies

USA Real Estate News-RISMedia - Thu, 2023-12-07 15:12

With real estate marketing becoming increasingly digital, agents have invested huge slices of their budgets in online listing platforms while still tapping into the two most common bridges to the virtual world: search engines and social media. Both offer tremendous access to potential buyers and sellers, but the approaches to the two tactics—either through paid…

The post Search Vs. Social: Agents at All Levels Weigh the Varying Pros and Cons of Digital Marketing Strategies appeared first on RISMedia.

ASK THE NEWSMAKERS: Conducting Business Through the Holidays

USA Real Estate News-RISMedia - Thu, 2023-12-07 14:47

The holiday season is generally thought of as a winding down time, a chance to steel yourself before the new year begins. But for real estate professionals, keeping the momentum going throughout the last few weeks of the year is critical, so we asked a few of our 2023 Real Estate Newsmakers the following question:…

The post ASK THE NEWSMAKERS: Conducting Business Through the Holidays appeared first on RISMedia.

New York’s Coldwell Banker Warburg Promotes New Leader

USA Real Estate News-RISMedia - Thu, 2023-12-07 14:43

Coldwell Banker Warburg has announced today that the firm’s Chief Operating Officer Kevelyn Guzman will become its new leader. A real estate industry veteran, Guzman has spent over 16 years at Coldwell Banker Warburg, spearheading numerous projects and initiatives, and providing leadership during the many ups and downs of the New York real estate market.…

The post New York’s Coldwell Banker Warburg Promotes New Leader appeared first on RISMedia.

New York Coldwell Banker Affiliate Promotes New Leader

USA Real Estate News-RISMedia - Thu, 2023-12-07 14:43

Coldwell Banker Warburg has announced today that the firm’s Chief Operating Officer Kevelyn Guzman will become its new leader. A real estate industry veteran, Guzman has spent over 16 years at Coldwell Banker Warburg, spearheading numerous projects and initiatives, and providing leadership during the many ups and downs of the New York real estate market.…

The post New York Coldwell Banker Affiliate Promotes New Leader appeared first on RISMedia.

Millennials are more real estate obsessed than their parents: Poll

USA Real Estate News-Inman - Thu, 2023-12-07 14:39
Nearly 60 percent of millennials said they felt homeownership is more important now than it was for their parents, according to the results of a new survey released earlier this week by Bank of America.

What to Know About Starting a Career in Real Estate

USA Real Estate News-RISMedia - Thu, 2023-12-07 14:37

Embarking on a real estate career can be exciting and rewarding, allowing individuals to thrive in a dynamic and ever-evolving industry. Whether you are considering a switch in careers or entering the workforce for the first time, understanding the intricacies of starting a career in real estate is crucial. In this comprehensive guide, we will…

The post What to Know About Starting a Career in Real Estate appeared first on RISMedia.

KW begins notifying former agents of profit-sharing cuts

USA Real Estate News-Inman - Thu, 2023-12-07 13:38
People who left Keller Williams for a competitor have begun receiving letters telling them that their profit share earnings will be reduced from 100 percent to 5 percent.

Mortgage Rates Hover Near 7%

USA Real Estate News-RISMedia - Thu, 2023-12-07 13:26

The 30-year fixed-rate mortgage (FRM) decreased for the sixth straight week, from last week’s average of 7.22% to an average of  7.03% this week, according to the latest Primary Mortgage Market Survey® (PMMS®) from Freddie Mac released Thursday. This week’s numbers: 30-year fixed-rate mortgage averaged 7.03%, down from last week when it averaged 7.22%. A…

The post Mortgage Rates Hover Near 7% appeared first on RISMedia.

Podcast Digs Into CoStar CEO’s Response to realtor.com

USA Real Estate News-RISMedia - Thu, 2023-12-07 13:19

In a recent episode of BAM’s Real Word podcast, hosts Byron Lazine and Nicole White discussed an email sent by CoStar Founder and CEO Andy Florance to real estate agents. In the email, Florance addressed rumors and false statements he says were made about Homes.com, a subsidiary of CoStar, by realtor.com Senior Vice President Bob…

The post Podcast Digs Into CoStar CEO’s Response to realtor.com appeared first on RISMedia.

Forget the deadbolt, residents of these trusting towns say

USA Real Estate News-Inman - Thu, 2023-12-07 13:15
People who live in Hollister, California, feel most confident about leaving their doors unlocked at night, according to a survey by Automatelife.net, because of low property and violent crime rates.
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